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International - Choose Your Country

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Markets We Serve


We offer pet insurance plans all over the world from the United States to Australia. If you're looking for a plan for your pet simply choose your country from the list below to find the perfect plan.

 

Pet Insurance Around the World

 

The world is a big place. In fact, there are over 459 million dogs and cats in the markets we serve. Each country and region is unique but the one common denominator is that pet owners around the world love their dogs and cats and want the best for them. That's what pet insurance does.

Pet insurance pays for unexpected vet bills when your dog or cat gets sick or injured. In some countries you can also get coverage for rabbits, birds, horses and exotic animals.


Total Number of Dogs and Cats by Country

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There are a lot of dogs and cats in the world and we reach nearly half a billion of them. Here is a breakdown of the numbers of dogs and cats in each of the countries we represent.

Country # Dogs & Cats % Insured
Australia 7.5 million 5.0%
Brazil 44.7 million n/a
Canada 15.4 million 0.9%
Japan 22.9 million n/a
Netherlands 6.1 million n/a
New Zealand 1.9 million n/a
Sweden 1.9 million 30.0%
United Kingdom 16.5 million 23.0%
United States 163.6 million 0.9%

International Pet Insurance Facts


The history of pet insurance is very interesting (maybe it's just us). One interesting tidbit is that 92 years passed between the first pet insurance policy being written in Sweden and the first policy being issued in America.

  • The first pet insurance policy was written by Claes Virgin in 1890 in Sweden
  • In 1924 the first dog insurance policy was issued in Sweden
  • The first pet insurance policy was issued in the U.K. in 1947
  • Veterinary Pet Insurance (VPI) sold the first pet insurance policy in the U.S. to TV dog Lassie in 1982
  • Estimated that 1.4 million pets are insured in North America
  • There are 179 million dogs and cats in North America
  • North American market is $688.9 million (2015)

Sources of Data

2013-2014 APPA National Pet Owners Survey, IBIS 2014 Pet Insurance Report, NAPHIA, Stoneridge Advisors Pet Insurance Cost Analysis, Bayer HealthCare, AVMA US Pet Ownership Report, Paradigm2 Customers’ Attitudes, Behaviors, and Cognition Regarding Pet Health Insurance May 2013 Survey & Report


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