About Us

Pictured: Beau, the inspiration for our business



Since starting in 2011 we’ve generated over two million pet insurance quotes and helped thousands of pet parents find the perfect plan for their dogs and cats. No other pet insurance website or service even comes close. Learn more about what sets us apart from the pack!

We’re just a bunch of loving pet parents who want to help you find the perfect plan for your pet. We’ve built a world-class team of professionals who are intimately familiar with the needs of pet owners across the country. Our team puts pet owners first, not the pet insurance companies, which is the reason we’ve become the industry leader.


Our Expertise

We’re obsessed with trust and honesty, so we’ve partnered with the most respected organizations and associations in the industry. Here are some of the groups we’re proud to be a part of. We’ve also been cited and mentioned in the most trusted publications in the country. The New York Times, Huffington Post, Clark Howard and the Pet Guide to name a few.


North American Pet Health Insurance Association


Our Story

Insurance professional meets a Labrador. It’s not your traditional love story. In 2009, our Founder, Nick, met his wife and her rescue Lab mix, Beau. He fell head-over-tail in love with both, although Beau took a little longer to come around to the new man in his life. Over time, thanks partly to table scraps and hidden treats, Nick and Beau forged an unshakeable bond.

Nick knew him and his wife Melissa would do anything to protect their “buddy,” and began exploring pet insurance. But sniffing out good policies was confusing, and wading through the various options was overwhelming. Nick found himself wishing there was a trusted, independent comparison site that would do the heavy lifting for him. A site that would help him find the perfect policy for Beau.

So, in 2011, after Nick spent countless late nights working with Beau by his side PIQ was born.

In 2014 Beau fell seriously ill with a cancerous tumor. Thanks to pet insurance, Nick and Melissa knew they could afford any treatment that would make Beau better. Pet insurance allowed Nick and Melissa to avoid financial worries during an already stressful time. Beau underwent thousands of dollars of tests, treatments and discussions with oncologists.

Sadly, it wasn’t to be.

Beau passed away with Nick and Melissa by his side. They knew they had done everything they could to help him and had no regrets. While in the end they made the right decision not to prolong Beau’s suffering any longer and they were grateful for the extra time pet insurance allowed them to have. Nick believes one of the best ways to honor Beau is to help other pet owners. By helping pet parents get the perfect policy to protect their four-legged family member we hope to ease the stress and panic that hits owners when pets become ill.

Since then we have helped thousands of pet owners shop for pet insurance. We’re licensed in all 50 states, which means we can answer your questions and help you find the perfect plan for your pet. Our service is 100% free and you can trust that the rankings, information and tools on our website are up-to-date and accurate.


Our Mission

Our mission is to help insure as many American pets as possible.

We want to help ensure that America’s dogs and cats get the best veterinary treatment possible and that their owners don’t have to worry about four or even five-figure vet bills. Less than 1% of American pet owners have insurance yet one in three pets will get sick or injured this year. Even relatively simple treatments can result in eye-watering vet bills like $7,000 to treat a stomach ulcer.

We also want to help end the sad reality of economic euthanasia. These are cases where life-saving care is possible, but the pet parent does not have sufficient resources to pay for treatment. Roughly 500,000 pets are put down annually due to lack of funds to cover veterinary bills (source).


Our Partners

We work with all the leading pet insurance providers in the U.S. and abroad. They are not just companies whose plans we sell, they are our partners. We work hand-in-hand with pet insurance providers to help educate pet owners and help them find the right coverage at the best possible price.

Disclosure: We receive compensation from the third parties included on this site which includes payment for sales to the Insurance Partners’ sites. This compensation enables us to provide you with our services at no cost. We strive to provide a wide array of offers, but our offers do not represent all pet insurance companies or products.


Benefits of our Service

We’re here to serve the good pet parents of America!

  • Education – Free tools, reviews and resources help educate pet parents on what pet insurance covers and how it works
  • Savings – Users can save 25% or more by comparing plans and prices
  • Trusted – We’re 100% independent and work with all the leading providers


How Our Service Works

Trying to find the perfect pet insurance plan for your dog or cat can be a real pain. With so many options where do you start?

  1. Complete our quick quote form (Hint: Right Here)
  2. Hit the button
  3. Compare plans and prices
  4. Enroll
  5. Relax, you’re covered now!

And because we’re 100% independent you can rest assure that we have your best interests in mind, not the insurance companies.We’ve generated over one million quotes and helped thousands of dog and cat owners find the perfect plans for their pets.


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